INDUSTRY:

SPORTS / CHILDREN

CLIENT:

VAUDE / FH JOANNEUM

YEAR:

2017

EXPERIENCE:

POLY MODELLING / PHOTSHOP / STRATEGIC DESIGN

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Cover

UPP

about.

The Smart Mobility Solution for Modern Parents

In today’s fast-paced urban world, young Gen Z parents face the challenge of balancing a dynamic lifestyle with the needs of their little ones. Traditional transport options fall short — cars are impractical in the city, and strollers can be bulky and cumbersome when navigating crowded streets, stairs, and public transport.

UPP is the game-changer: a seamless fusion of baby carrier and stroller, designed to empower parents with freedom and flexibility. With a sleek, modern aesthetic and a focus on intuitive functionality, UPP redefines urban mobility, making everyday movement effortless. Less hassle, more ease — because parenthood should keep up with your lifestyle, not slow you down.

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